Reuters Events: Cell and Gene Therapy USA 2021
Hopefully you were able to see the GenEra Consulting team in action at the recent Reuters Events: Cell and Gene Therapy USA 2021. Many thanks to Chrissy Stanojev and David Gibson from the GenEra Consulting team for presenting The Gold Standard in Patient Engagement, including guidance on the use and benefit of AI, natural language processing and social media. As part of the same session, Dr Claire Feeney MD PhD (Pfizer; Imperial College London) also gave a fantastic presentation Social Listening: An Uncensored View of Real-World Patient Experiences summarising her experience of AI-driven patient social listening undertaken to better understand unmet need.
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