Landing background



Exceptional brands are built from exceptional strategies. Data that inform our understanding of the world in which individuals will become immersed in your brand are critical to the strategic process. We develop deep insight into individual customer culture, values, norms, and behavior so that we understand how your customers will engage with your brand physically and emotionally.


Creativity is not a commodity. It is a unique intellectual process driven by talent and fueled by freedom of thought. Creativity should not be stifled by technology—we embrace the new and exciting creative opportunities that technology enables us to leverage into compelling brand experiences, and we thrive on the creative process.


Technology is enabling health and science in a very broad way. We see technology driving two very critical aspects of health and science brand communications. Technology provides an amazing array of ways in which we can immerse customers in engaging content that establishes a lasting bond with your brand. Technology also provides the tools that measure that lasting bond and allows us to continually calibrate content to enhance and maintain the customer-brand relationship.



B. Reid ConnollyGlobal CEO, Evoke Group
Elaine FergusonGlobal CEO, Apothecom
Maryellen RoyleGlobal CEO, Tonic
Jon ClarkCEO, Nitrogen
Michael BallasCEO, Axiom
Russ LidstoneCEO, TCEG
Annabelle SandemanCCO
Kate MountCTO

Reid Connolly
Global Chief Executive Officer, Evoke Group

Twice named in PharmaVOICE 100 as one of the most inspiring people in the life sciences, Reid is responsible for driving Evoke's strategic vision and partnering with clients to develop rich, insight-driven strategies that shift brand business. Before founding Evoke, Reid held numerous senior and executive leadership roles with agencies such as Digitas Health, imc2, and Saatchi & Saatchi Healthcare. Aside from his accomplishments in business, he is an avid rugby fan and a former player who has represented the United States in Rugby League.


Elaine Ferguson
Global Chief Executive Officer, ApotheCom

Elaine is ApotheCom’s Global CEO. She brings with her more than two decades of health care experience and combines expertise across clinical practice as a psychologist and in research, academia, and industry.

Elaine’s work has been recognized by numerous industry awards, most notably in facilitating partnership programs between industry and thought leaders to provide high-quality and relevant medical education across clinical skills, professional development, and service design. Elaine has also designed programs to support local access to new technologies through collaborations with payers, health care professionals, and industry.

Elaine graduated from St. Andrews University and trained in neuro and health psychology at the Scottish Brain Injury and Cardiac Rehabilitation Unit in Edinburgh, Scotland. She also held psychology undergraduate teaching roles at Glasgow Caledonian University and Edinburgh University. Elaine then went on to be a research psychologist at the Institute of Psychiatry and Maudsley Hospital in London and was a specialist lecturer in cognitive neuroscience at Birkbeck College, University of London.


Maryellen Royle
Global Chief Executive Officer, Tonic Life Communications

Expert. Engaging. Respected. Genuine. Maryellen is a brilliant public relations strategist who has partnered for more than 20 years with leading companies in pharma, biopharma, devices and diagnostics, and consumer products. She is a natural leader who, as the Global CEO of Tonic, attracts top talent and inspires the loyal staff with her passion and sense of personal commitment. Maryellen forms lasting relationships with her clients, bringing them the benefit of her experience and her innovative ideas to deliver success, every time. Recently, she received a Top Women in PR award from PR News.

Maryellen started her successful career at Dorland Global Corporation, which was acquired by Huntsworth Health in 2007, more than 24 years ago. She holds a bachelor’s degree in journalism from Temple University.


Jon Clark
Chief Executive Officer, Nitrogen

Jon has more than 16 years of health care communications experience from a multitude of specialties and disciplines. Before joining Nitrogen, he held several roles in market research, covering the full range of qualitative and quantitative techniques, which provided a unique foundation of insight gathering, strategic planning, and analytics. In 2009, he founded Nitrogen London. As an early protagonist of multichannel delivery systems, Nitrogen was one of the first companies to bring together the legacy advertising business and the new digital agency to create a single-entity, multichannel, multicustomer brand experience agency with creativity at its core.

Jon is passionate about building global teams that can deliver unique solutions for client challenges through the development of powerful and engaging brand stories that change behavior in health care. He manages all four of Nitrogen’s global offices.

Jon holds a bachelor’s degree in chemistry with honors from Lancaster University, United Kingdom, and a postgraduate diploma in business analysis.


Michael Ballas
Chief Executive Officer, Axiom

As Axiom’s Global CEO, Michael is responsible for leading Axiom’s learning solutions strategies—namely, the strategic development of state-of-the-art, end-to-end training solutions that focus on prelaunch, launch, and postlaunch sustainability platforms for specialty sales representatives, MSLs, and medical affairs teams—and for leveraging the strength of the comprehensive global Huntsworth Health family for client efficiencies.

Michael has more than 15 years’ experience in pharmaceutical sales, marketing, and training, with a focus on professional development, selling skills, sales leadership, and development in oncology. His training expertise also encompasses cardiology, respiratory, pain, neurology, rare diseases, and dermatology.

He is recognized as a global industry leader and speaker in pharmaceutical/biotech sales training and development. Clients appreciate his client-centric focus, which stems from his background as a leader in the training and development departments of large pharmaceutical companies, among them Novartis Oncology and Merck.

Michael holds two bachelor’s degrees, one in business communications and psychology from the University of Pittsburgh, Pennsylvania, and one in human biology and pre-med from the National University of Health.


Russ Lidstone
Chief Executive Officer, The Creative Engagement Group

Russ is CEO of The Creative Engagement Group (TCEG). Before joining TCEG in early 2016, Russ spent nearly 25 years in marketing communications agencies, as CEO of Havas Worldwide and as strategist at a number of blue chip companies including McCann; BDDH; HHCL & Partners; Lowe; and JWT.

Russ started his career with Coca-Cola and has been featured in Campaign magazine as a “Top 10 CEO” and “Top 10 Strategist.” He has also been voted one of the United Kingdom’s “Inspirational Creative Leaders” and “Media Employer of the Year.”

He is a mentor for the Marketing Academy; an RSA fellow; a lead advisor to UWL; and EMBA entrepreneurial projects evaluator to Oxford Said Business School. A Non-Executive Director of Basketball, England, Russ sadly hung up his playing boots a few years ago.

A Non-Executive Director of Basketball England, Russ sadly hung up his playing boots a few years ago.


Annabelle Sandeman
Chief Commercial Officer, Huntsworth Health

Annabelle is Huntsworth Health’s Chief Commercial Officer. With more than 20 years of expertise in the pharmaceutical arena, Annabelle grew as a member of Huntsworth’s advertising, medical communications and PR agencies. Today, she is one of the key strategic leaders for the group’s integrated marketing communications.

She started her career at Abbott Laboratories in the United Kingdom as a sales representative before moving to the agency side of the business when she joined VB Communications and Jago Pearce (now part of Huntsworth Health). Annabelle plays a pivotal role in our ongoing procurement relationships globally across all our disciplines, where she is involved with relationship management, rate and contract negotiations, leading responses to RFIs and RFPs, and coordinating new business pitches. She also maintains the integrity of our global network and presently supports the development of our Asia Pacific, Middle East and Latin America regional capabilities.

Annabelle has a BSc (Hons) from Edinburgh University, Scotland, in physiology and cardiovascular pharmacology. She also earned her diploma from the Chartered Institute of Marketing (CIM), in Berkshire, United Kingdom. Annabelle has her hands full with her two sons Charles and James but manages to hit the ski slopes for a week of skiing every winter.


Kate Mount
Chief Talent Officer, Huntsworth Health

Kate is Huntsworth Health’s Chief Talent Officer. She brings more than 15 years of experience in strategic HR, talent acquisition, organizational development, and talent strategies to the table. Her No. 1 priority is maximizing the potential of the very best talent across all the Huntsworth Health agencies.

Before joining ApotheCom (now part of Huntsworth Health), Kate held positions in Merrill Lynch and the Oxford Clinical Communications (OCC) Group.

Kate earned a BA in English and secondary education from Holy Family University, Philadelphia, Pennsylvania, and her PHR certification from the Human Resource Certification Institute, Villanova University, Philadelphia. Not only is Kate an active member of many groups and organizations, including the Society of Human Resource Management (SHRM), the Healthcare Businesswomen’s Association (HBA), and the Council for Public Relations Firms HR Roundtable, she is also an avid triathlete and runner, having raced in places across the globe and completed multiple Ironman distance triathlons.


YOUR DREAM TEAM is built from 7 best of breed agencies


Our boutique agencies are all leaders in health care, marketing, and communications. When you want us to, we will build a fully integrated “dream team” to support your brand with the most appropriate talent from each agency. One point of contact, consistent strategic oversight, and effective and efficient tactical delivery are the advantages you gain from our unique, flexible, and agile approach.


The Scientific Story-Well Told

ApotheCom is one of the leading medical communications agencies in the world, as recognized in Medical Marketing & Media and MedAd News. Our clients include the largest and most successful pharmaceutical and biotechnological brands, as well as innovative, new brands from smaller emerging companies.

To ensure seamless communication and support, our offices are strategically located on both the East Coast and the West Coast of North America and in Europe. Across a variety of media—print, web, and mobile—we tell a scientific story to shape markets, disseminate data, educate health care professionals, and competitively position our client’s brands.



Customized Training Solutions

Axiom is a premier life sciences training solutions agency for the pharmaceutical, biotech and medical device industries.

We provide distance and live-learning solutions that empower MSLs and sales specialists to engage in effective clinical dialogue with their customers.

Axiom’s mission is to empower our clients with the scientific knowledge and skills to establish and maintain leadership in an evolving global landscape.



The Evoke Group is a collection of leading health marketing companies committed to a culture of digital excellence and bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, Chicago, Los Angeles, and London the group includes Evoke Health, FIRSTHAND, Fabric, Above Nation, Tonic Life Communications, and nitrogen Health. Applying its unique thinking and Humanize™ process, the Evoke Group agencies partner with brands to create more meaningful, more engaging, more human relationships with its customers.



Full-Service Health Care Professional

Nitrogen Health is a modern, global healthcare group offering strategy, creativity, science, and innovation, to help navigate today’s complex health care world.

How? Our powerful, multichannel brand stories transform beliefs and behaviors through purposeful touch points and experiences.

We work with brands big and small across the full life cycle, providing specialist expertise and connected solutions through our core strengths of

  • Brand development and HCP promotional communications
  • Patient engagement, support, and communications
  • Digital, innovation, and technology

Our ONE global team model is designed to help health care companies, and their brands, reach their highest potential. We build your agency team around your needs, not ours. The result is bold, brilliant, dynamic ideas to overcome any marketing challenge. We fuel the growth of ideas, people, and brands. Let us help you thrive.



The Creative Engagement Group is a future-focused communications company that engages internal and external audiences through the creation and delivery of live experiences, film, and immersive and interactive content. The business operates with 4 brands: WRG, The Moment, Just Communicate and Axiom.

With origins in delivery, creativity, and user centricity, our 4 agencies work with an international blue chip client base across a range of sectors, with particular strength in health care.

We create deeper engagement with our audiences by delivering experiences and content that drive brand memory. With our unique set of talents and skills, we assemble the exact team to provide an integrated approach to help our clients address their communication and engagement challenges.


TONIC Life Communications

Public Relations

Tonic, with dual headquarters in the United States (Philadelphia) and the United Kingdom (London), is a global health care public relations and communications agency with the art of communications down to a science. Driven by insight and powered by scientific expertise, Tonic elevates how people, passion, and products are making a difference in the lives of consumers, their families, and the providers who treat them.



  • Chicago, IL, USA
  • Los Angeles, CA, USA
  • New York, NY, USA
  • Philadelphia, PA, USA
  • San Diego, CA, USA
  • San Francisco, CA, USA
  • Washington, DC, USA
  • London, UK
  • Manchester, UK
  • Plymouth, UK
  • Paris, France
  • Munich, Germany
  • Amsterdam, Netherlands
  • Madrid, Spain
  • Stockholm, Sweden
  • Göteborg, Sweden
  • Malmö, Sweden
  • Geneva, Switzerland
  • Zurich, Switzerland
  • Istanbul, Turkey
  • Kiev, Ukraine
  • Vienna, Austria
  • Brussels, Belgium
  • Berlin, Germany
  • Hamburg, Germany
  • Dusseldorf, Germany
  • Sofia, Bulgaria
  • Zagreb, Croatia
  • Prague, Czech Republic
  • Budapest, Hungary
  • Warsaw, Poland
  • Bucharest, Romania
  • Moscow, Russia
  • Belgrade, Serbia
  • Bratislava, Slovakia
  • Ljubljana, Slovenia
  • Doha, Qatar
  • Abu Dhabi, UAE
  • Dubai, UAE
  • Oman, Muscat
  • Kenya, Nairobi
  • Bangkok, Thailand
  • Singapore
  • Shanghai, China
  • Hong Kong, China
  • Auckland, New Zealand
Network background



As an international group, we take your brands global by applying winning local strategies and leveraging Huntsworth’s 40+ wholly owned offices in 30+ countries around the world. We think local and act local, globally. So you can win.


As a group of best-in-breed agencies focused on specific client needs within the health, science, and wellness space, we carefully assemble the perfect resources to build your dream team. The team works seamlessly and provides an end-to-end solution that builds higher brand value for our clients.


As a dedicated division of Huntsworth, we have one purpose: deliver the highest value to our clients. Through our health focus, we ensure a short learning curve, unmatched scientific knowledge, and complete B2B and B2C capabilities in the continuum from science to health and wellness.



800 Township Line Road
Suite 300
Yardley, PA 19067


10 Dean Farrar Street
London, UK SW1H 0DX
+44 020 7340 6500

*All fields are required for submission.